The question is periodically asked, should a Notary Public Advertise? As a notary you have every right to advertise your services. However, given the fees the State allows you to charge in New York State, advertising your services would be a loser.
Usually, when one sees an ad for notarial service, that service is an adjunct to some other business. For example: Perhaps you own an insurance agency. You may advertise that you provide notary service in an effort to increase the potential for new insurance business.
It is important to remember that you are a public official. Therefore, any type of advertising should be done in a professional manner. The expression “professional manner” denotes different things to different individuals. If you placed your add on a coffee cup, is that a professional manner? It certainly can be. One the other hand, it may not be if the add is cartoonish, or lacks the dignity your commission demands.
Also, if you are a notary because your employer requested it, and it is part of your job. You probably would not have a need to advertise your notary services. Be aware, as an employee, you still have certain standards to meet. You can read our article about the notary as an employee to learn more.
Never Advertise in Another Language
We’ve seen ads for notaries in various local directories, as well as online directories. If you decide to advertise, it is important to know the advertising laws for your specific state. A simple example would be that you cannot translate the title, “Notary Public” into another language. This is not only true in New York State, but most states.
Translated into Spanish, Notary Public becomes Notario Publico. In Mexico a Notario Public is a lawyer. So, if you attempted to reach the Latin community in your area, it would be false advertising. So again, know the laws that govern how you can advertise. It could keep you from losing your commission. After that, decide on the benefit you hope to achieve before spending your advertising dollar. If you feel it worthwhile – the question, “should a notary public advertise”, is answered.
So, in short, it usually isn’t profitable for a notary to advertise, unless it is part of another business. But, if you do advertise, know the law and make sure your ad is dignified.
If you want to learn how to become a notary public in New York, and passing the notary exam, we can help. Check out our home page. You can also visit New York State’s website. Additionally, the National Notary Association has some tips on advertising.